AUGUST 22, 2008Issue 3

For the channel to survive and thrive, it needs to change. The paradigm shift is already starting as vendors are pushing their marketing and sales people to show measurable ROI on channel marketing expenditures.

Robert Cohen is the founder of the ChannelLine Advisory Council as well as president and business editor of Integrated mar.com, publishers of Channel Advisor, eChannelLine and ConnectIT.

The IT Industry Takes A Walk Down The Yellow-Brick Road - Part 3 of 3
The ChannelLine Advisory Council is trying to create OZ: a Paradigm Shift that allows VARs to do the jobs they do best, provides education, creates the rules of engagement and provides the tools that facilitate the change.
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Channel leading the way in data center virtualization
When it comes to adopting virtualization in the data center, it is often the channel that is leading the charge. Companies like VMware are looking to the channel to drive their sales, especially in mid-size enterprises.
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MSPs: Chasing the monthly recurring revenue stream
It's never been easier for VARs to become Managed Service Providers and enjoy the predictable, recurring monthly revenue stream that goes along with it. So how should they go about it?
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Where is Linux headed?
The strong growth of Linux' earlier days has been tempered to solid respectable growth. Should the channel be expecting any major changes in its market share compared with Windows and UNIX?
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For small businesses, refurbishing hardware is 'green IT'
An estimated 132 million PCs were bought in 2000 and none of them can run Vista, but older hardware works great with GNU/Linux and could keep thousands of tons of toxic waste out of landfills.
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Channel Advisor in conjunction with LinuxWorld and NGDC is an email publication devoted to bringing IT Vendors the latest news from the IT Channel Community. It is published free of charge by Integrated mar.com and distributed to subscribed readers. If you are not a subscribed reader, please use the link below to be removed from our mailing list.

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