AUGUST 21, 2008Issue 2

When it comes to providing IT-centric solutions to the $300 billion US/Canada SMB market, the most important element in the success equation is the VARs... (and) the best VARs act as a Trusted Business Advisor...

SMBs increasingly green-minded: IDC
SMB manufacturers, wholesalers and distributors are adopting applications to support green initiatives in the supply chain, driven by energy efficiency, with customer and shareholder demands, and public reputation coming in second.
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The IT industry takes a walk down the Yellow-Brick Road - Part 2 of 3
SMB-focused VARs have to learn on the go how to provide IT-focused business solutions, while contending against rapidly increasing competition, decreasing margins and very little Vendor support. The situation is further aggravated by their insufficient business knowledge.
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Next-generation partnerships evolving for SMB market
The channel is filling the gap between SMB point products and what are often multi-vendor solutions, and that's forcing a change in the relationships between vendors and their partners.
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Linux presents new channel opportunities in security
Linux may only be on 10 percent of desktops around the world but for those machines that house that operating system, there are still significant channel opportunities for VARs to help secure those machines.
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Channel virtualization opportunities growing
The evolution of virtualization technology should open up new possibilities for the channel, including service opportunities that are not likely to be commoditized anytime soon.
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