December 06, 2006Issue 15

I am struggling to find any other industry that operates like the computer industry does. An industry that is flawed with proprietary technologies, conflicting operating systems, far too many SKUs, rapid product obsolescence, unsatisfied customers, low margins and a growing shortage of qualified people who can sell, service, educate and support the end users.

Robert M. Cohen, President and Business Editor, Integrated mar.com.

My 745i Vs. My T42
Imagine if each player in the auto industry decided to make cars that only worked on their roads and the roads of their friends. It only accepted fuel that was sold through their dealer network. Where most of the flaws in the products were fixed by turning the power off and back on and nobody ever seems to understand, what the problem was or why it occurred.
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Channel Management (Part 2)
In the second half of IDC's finding on channel management, the research company finds automation is essential to effective channel management solutions that go beyond isolated portals of information and functionality.
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The Channel Dynamics Have Changed. Have You?
The small business community has shifted focus from technology leadership to measurable ROI from technology solutions. However, the IT industry has not yet made the move from techies selling businesses feeds and speeds to business people selling businesses IT-based business solutions.
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Partner Loyalty Part 2: 4 Steps To Using POS Data to Increase Reseller Loyalty and Drive Results
In Part 2 of our 3 part Partner Loyalty Series we look at steps to increasing reseller loyalty and drive results.
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Leveraging IT Channel Partners: Making Small Business Customers More Productive & Vendors More Profitable!
Vendors that strategically package and position their solution to communicate how it should be marketed, what pain points it solves, and how it can be integrated with existing office technology and processes, into an educational format for VARs, save time and minimized learning curve, thus increasing the rate at which their products are being sold through the channel.
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Computer Humor, Part II: Male or Female?
Do to the terrific response to Computer Humor in the last issue of Channel Advisor...here is another one.
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