MARCH 01, 2007Issue 2
Hardware is becoming more and more commoditized and margins keep shrinking. Everyone in the channel has to make tough decisions about how they are going to get into the service business.

Peter Cannone, Chief Executive Officer, OnForce.
 
 


On The Record With OnForce's CEO and Sr. VP of Marketing
The old model for the IT service industry doesn't work anymore. As the industry moves forward, the need for channel members to be able to quickly provide competitively priced, professional nationwide service is becoming essential. OnForce enables channel members to meet these evolving requirements.
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Lead Management Success: Part 2: The last 6 of 12 Tips
Most sales force automation and channel partner relationship management solutions have failed for one simple reason - collecting information from salespeople is viewed as wasting time that could be spent selling.
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The Genius Meets The Traditionalist.
At least once a week a young marketer (aka: genius) calls me to ask if this old-timer can help them recruit new channel members. Normally measured on the number of new recruits, I have seen these geniuses rise to the top, fail, blame it on everyone else and then get hired by competitors who are impressed with how many new channel members they recruited.
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Seven Ways to Beat Procrastination
The reason we do something is because it is more painful than not doing something, so if we can make a task more rewarding or more painful, then we tend to move forward on things. Tying successful completion of a task to a reward, is often a successful technique.
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6 Tips For Building A Flexible Rewards Program That Can Adapt To Changing Conditions
Pressures due to changes in your internal or external environments can come unexpectedly to even the most prepared program manager. By embracing difficult scenarios in the design of your reward program, you empower yourself to make important and timely changes without the risk of alienating your membership.
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Channel Humor: 10 Ways Our Cars Would Be Different If Microsoft Developed Them
For some reason we would simply accept the fact that our car would occasionally die on the freeway for no reason. We would pull to the side of the road, close all of the windows, shut off the car, restart it, and reopen the windows and then continue our drive.
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