VAR Power
We call them geeks, nerds, friends, trusted business advisors or magicians. Reality is, VARs consistently show their magic by taking a myriad of technology hardware and software products, merge them with varying platforms and outdated products to create work environments that... work.
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Forget Marketing ROI. A Brand Is a Name.
Licensing a brand name is not just for entertainment products. In fact, corporate brand licensing is the second largest category in the global licensing industry, accounting for $35 billion in global retail sales in 2004. It is important for the owners of brands, of all sizes, to understand how to best develop suitable licensing programs. No brand is too small to take advantage of the licensing industry.
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2007 State of Partner Programs
In 2007 there will be more investment in partners, programs and processes to increase the ease of doing business with vendors. However, these changes can cause a high degree of uncertainty, confusion and education challenges.
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As SMBs Evolve, Vendors and VARs Face New Challenges
SMBs are evolving fast. They're competing with bigger companies, with bigger technology budgets. They need an overall IT solution that streamlines management of information with their established work processes -- one that will improve efficiencies and productivity, without sacrificing the quality of their work performance.
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Channel Humor: Communication and Trust
I suspect that the trust problem within the IT industry has been exasperated due to preconceived notions and a failure to expand horizons to observe the messages from the other person's perspective. To some degree, we are all guilty of this. Here are some interesting examples of this behavior.
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