Series III - Part 3 JANUARY 30, 2008

Misconceptions coupled with poor lines of communications and very few rules of engagement have rendered that situation where Vendors and VARs are out of sync. With your help we can fix this.

Are You Part Of The Solution... Or Part Of The Problem?
Part 2 of 2: The Paradigm Shift
As Vendors are looking more and more downstream into the SMB marketplace for sales, they are quickly realizing that it is a daunting task to reach, sell solutions to, service and support these businesses without the tremendous assistance that only the VAR community can supply.
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Part 3 of 3: 2008 Partner Enablement Trends
Trend 3: Accelerate Product Adoption in the Channel
You spend millions to launch a product and jump through hoops to hit product launch timelines, only to find channel partners less than enthusiastic about selling and servicing your product for months, or even years.
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RESOLUTIONS FOR 2008: Leverage Channel Data to Achieve Greater Success
With a rich source of reseller, distributor and end-customer data, companies have the channel insight they need to support sales and achieve business goals.
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Who are the REAL Channel Evangelists in 2008...?
After advising over 300 hi-tech companies the past nine years, we've become educated in producing videos for the channel. Over 1,300 resellers have requested their vendors put their presentations on video for in-house training and end-user solicitations.
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