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To help technology industry professionals find positions within the areas of channels and alliances, Amazon Consulting and eChannelLine have teamed up on a new online channel job resource called TechChannelCareers.com TechChannelCareers.com is the partnering community's only career site specifically geared towards helping technology industry professionals find positions within the areas of channels and alliances. TechChannelCareers.com is not just a job-posting site; it's a great online tool to find channel specific resources such as best practices presentations, thought leadership materials, blogs and career-search tools. According to Robert Cohen, president and business editor of Integrated mar.com and founder and co-chair of the ChannelLine Advisory Council, "Most IT vendors depend on the channel for about 70 percent of their sales and allocate about half of their marketing budget to channel marketing activities." He continued, "Typically vendors assign junior people to channel marketing activities. On average, only six percent of their marketing staff and less than five percent of their marketing agencies' time are involved in channel marketing." Cohen said that TechChannel Careers is an important new tool in the channel community as it enables vendors to find experienced channel marketing professionals who have the right skills and channel knowledge necessary to develop, implement and maintain effective channel marketing activities. Amazon Consulting's founder and CEO Diane Krakora added, "We felt it was time that this important niche of the technology industry, which has is its own unique set of skills and qualifications, have a home on the Internet for posting and locating job opportunities." "Knowledgeable, experienced channel professionals are extremely difficult to find and the industry needs to leverage these experienced channel professionals. TechChannelCareers.com will help this process." Not only just a job posting site, TechChannelCareers.com is also an online tool to find channel specific resources such as best practices presentations, thought leadership materials, blogs and career-search tools. Since launching, some of the industry's most innovative and channel-savvy technology companies have chosen to post available positions on the site including Adobe, Juniper Networks, Emerson Power Network and Sun Microsystems. Aside from connecting people better in the channel industry, Cohen said another benefit of TechChannelCareers.com is that it helps keep good people in the channel. "That is hugely important to us," he said. "If a good person that has a lot of channel background can't find a channel job, they are going to leave our industry and [go somewhere else]." The Web site helps match the proper people to jobs and better utilizes resources in the industry. "It gives us a mechanism to educate people on what the good channel jobs are and why they are important," said Cohen. eChannelLine teamed with Amazon Consulting to develop this Web site because of its reputation as a solid channel marketing company with a list of good solid contacts. As well, they came to eChannelLine with the idea of a channel job site, which was something that the IT Channel publishers were already looking at and both decided to collaborate together rather than compete against each other. Cohen added that up until recently, service companies like Integrated mar.com, Amazon and a few others always just worked with their own clients and had not done anything to help the channel industry. "A big part of what we are doing now is going out there and trying to teach the industry and bring the industry together more as service providers." TechChannelCareers.com comes at a time where the industry has seen the number of VARs declining rapidly and the need for VARs increasing rapidly. "It is really important for us all to band together to educate people on the value of what the channel brings and this is one small piece in doing that," said Cohen.
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